Many church planters fail to take advantage of free press releases. Newspapers are frequently happy to publish articles about newsworthy activities of your church. This is the first in several posts about press releases.
A press release is simply a news story, written in the third person, that demonstrates that your new church or event is interesting to a significant number of readers. When writing a press release, you must write from this perspective. Reporters are not interested in giving your new church free advertising. They are interested in stories that will catch the interest of their readers.
Here are some tips for writing a press release that will get noticed:
- Format is important. Press releases should by typed, double-spaced and on one side of the paper. Do a Google search to see sample formats.
- Write a title that communicates. If you have a boring title, the rest of the document may not get read.
- Answer six basic questions: Who? What? When? Where? Why? How?
- Write from the third person. Avoid using “I” or “We.”
- Shorter is better. Make the information useful, accurate and interesting.
- Respect deadlines. Send your press release at least 10 business days in advance of your launch or event.
Consider your audience. How can you word your release in such a way that will pique their interest? Focus on the what you are providing for the community rather than on advertising the name of the church.
Contributed by: Doug Foltz, CPS Project Manager
featured on newchurches.com
Tags: No Comments
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.