In his recent post on Philanthropy Journal, brand consultant Drew Neisser says about the logo design process:
“Getting the right name and logo are essential in the early stages of brand development. These will force you to define your mission, values and target audience since without these prerequisites, you’ll just have a cow.”
Don’t pick a logo and a name just because they are cool and will impress your ministry friends. Choose one that actually communicates something of value to your community and has at least something to do with what you are doing there. The church name and logo should flow out of who your community is (demographics) and who you are (mission & personality), and should not be created in a vacuum.
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