Comments on: Direct Mail Excuse: Its Attractional http://plantingspace.com/2008/06/26/direct-mail-excuse-its-attractional/ Keeping Church Planters Focused on People Sat, 06 Mar 2010 12:12:15 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Doug http://plantingspace.com/2008/06/26/direct-mail-excuse-its-attractional/comment-page-1/#comment-65 Doug Thu, 03 Jul 2008 15:49:24 +0000 http://plantingspace.com/?p=150#comment-65 Chris, Great thought. Jesus spoke using language common to people of his day. Gospel was not a church word, but a word used by the Romans to communicate the "good news" of Caesar. Kingdom was used by the Romans as well to communicate the idea behind the Roman empire. Christ was a title used of Casesar. Jesus was basically saying you think it means this, but I'm telling/showing you what these words really mean. He did the same thing with the religious leaders. You have heard that it was said... but I say... If we use the methods and language of consumers and then teach them to act like consumers then yes, we've missed the mark. Will some leave when they find out that we offer something different? Of course. There were those that didn't stick around for Jesus also. But those that do stay and are discipled will make it worth while. Chris,
Great thought. Jesus spoke using language common to people of his day. Gospel was not a church word, but a word used by the Romans to communicate the “good news” of Caesar. Kingdom was used by the Romans as well to communicate the idea behind the Roman empire. Christ was a title used of Casesar. Jesus was basically saying you think it means this, but I’m telling/showing you what these words really mean. He did the same thing with the religious leaders. You have heard that it was said… but I say… If we use the methods and language of consumers and then teach them to act like consumers then yes, we’ve missed the mark. Will some leave when they find out that we offer something different? Of course. There were those that didn’t stick around for Jesus also. But those that do stay and are discipled will make it worth while.

]]> By: Chris http://plantingspace.com/2008/06/26/direct-mail-excuse-its-attractional/comment-page-1/#comment-56 Chris Thu, 26 Jun 2008 13:24:34 +0000 http://plantingspace.com/?p=150#comment-56 I agree with you on nearly every point and belong to a church that uses direct mailing and other forms of marketing, but I have an honest question. If we market and brand the church, using marketing strategy that most successful businesses do---using consumerist language to attract consumers---should we be surprised when people act like consumers in the church and become disgruntled/leave when the church doesn't 'meet all their needs'? Is this a very subtle 'bait and switch'? Is there a problem with my logic? I agree with you on nearly every point and belong to a church that uses direct mailing and other forms of marketing, but I have an honest question.

If we market and brand the church, using marketing strategy that most successful businesses do—using consumerist language to attract consumers—should we be surprised when people act like consumers in the church and become disgruntled/leave when the church doesn’t ‘meet all their needs’?

Is this a very subtle ‘bait and switch’? Is there a problem with my logic?

]]> By: Thursday Links | Subverting Mediocrity http://plantingspace.com/2008/06/26/direct-mail-excuse-its-attractional/comment-page-1/#comment-55 Thursday Links | Subverting Mediocrity Thu, 26 Jun 2008 13:05:57 +0000 http://plantingspace.com/?p=150#comment-55 [...] Shame, shame, direct mailing is actractional.  Check it. [...] [...] Shame, shame, direct mailing is actractional.  Check it. [...]

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