Email is a key tool in the church planter’s arsenal. It is used for fundraising, marketing, internal communication, scheduling, and many other things. The days of plain text emails are all but gone. Emails now are saturated with html, pictures, and hyperlinks. But don’t worry, you don’t have to be a web designer or graphic artist to create professional looking emails and best of all you don’t have to spend a lot of money. Email marketing services do all the hard work for you by designing custom templates so that all you have to do is plug in a couple of pictures and write. Most of these services as easy to use as your email program. There are several great email marketing services to choose from. Fortunately someone has already done the hard work of comparing feature sets between the major competitors. You can check that out here.
Here are a few things to look for when choosing an email marketing service:
- Check the templates. If the templates don’t look good, don’t waste your time. The best thing email marketing services have to offer is their professionally designed templates.
- Ease of use. If you can’t figure out how to use it quickly, move on. If its not easy, chances are you won’t use it.
- Does it have tools to help you avoid the spam filter?
- Can you get help? If you run into a problem, how hard is it to get help?
- Can you customize the html? You may want to have the ability to customize the html to get just the right color or look.
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