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	<title>Comments on: Google AdWords: Nuts &amp; Bolts</title>
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	<description>Keeping Church Planters Focused on People</description>
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		<title>By: Bradley</title>
		<link>http://plantingspace.com/2008/08/26/google-adwords-nuts-bolts/comment-page-1/#comment-367</link>
		<dc:creator>Bradley</dc:creator>
		<pubDate>Wed, 10 Sep 2008 19:07:58 +0000</pubDate>
		<guid isPermaLink="false">http://plantingspace.com/?p=184#comment-367</guid>
		<description>Thanks for your feedback, Janie.

I&#039;m working with a planter in a major California city who would have had to pay $500 a month for a phone book ad but is spending $200 a month on AdWords instead. He sees several people come every week because of the online ads. And now he&#039;s increased his budget temporarily for the grand opening. I&#039;ve learned a lot from him.</description>
		<content:encoded><![CDATA[<p>Thanks for your feedback, Janie.</p>
<p>I&#8217;m working with a planter in a major California city who would have had to pay $500 a month for a phone book ad but is spending $200 a month on AdWords instead. He sees several people come every week because of the online ads. And now he&#8217;s increased his budget temporarily for the grand opening. I&#8217;ve learned a lot from him.</p>
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		<title>By: Janie Mehaffey</title>
		<link>http://plantingspace.com/2008/08/26/google-adwords-nuts-bolts/comment-page-1/#comment-366</link>
		<dc:creator>Janie Mehaffey</dc:creator>
		<pubDate>Tue, 09 Sep 2008 13:20:47 +0000</pubDate>
		<guid isPermaLink="false">http://plantingspace.com/?p=184#comment-366</guid>
		<description>I &quot;amen&quot; the props for Google AdWords. Having spent the majority of our marketing dollars pre-launch, we are being very intentional with where we invest our promotional dollars ongoing.

With just a $50/month budget to AdWords, we have seen our # of 1st time guests coming as a result of the Website increase by 500%. And the types of families we&#039;re reaching are right within our target demographic - young start-up families, either moving to town or, because of a life-change situation (marriage, baby, job crisis) are looking for a church family.

We decided this week to raise our monthly budget to $100 a month for more exposure.</description>
		<content:encoded><![CDATA[<p>I &#8220;amen&#8221; the props for Google AdWords. Having spent the majority of our marketing dollars pre-launch, we are being very intentional with where we invest our promotional dollars ongoing.</p>
<p>With just a $50/month budget to AdWords, we have seen our # of 1st time guests coming as a result of the Website increase by 500%. And the types of families we&#8217;re reaching are right within our target demographic &#8211; young start-up families, either moving to town or, because of a life-change situation (marriage, baby, job crisis) are looking for a church family.</p>
<p>We decided this week to raise our monthly budget to $100 a month for more exposure.</p>
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	<item>
		<title>By: Wednesday Links &#124; Subverting Mediocrity</title>
		<link>http://plantingspace.com/2008/08/26/google-adwords-nuts-bolts/comment-page-1/#comment-356</link>
		<dc:creator>Wednesday Links &#124; Subverting Mediocrity</dc:creator>
		<pubDate>Thu, 28 Aug 2008 01:14:11 +0000</pubDate>
		<guid isPermaLink="false">http://plantingspace.com/?p=184#comment-356</guid>
		<description>[...] Search engine keyword campaign.  Check it. [...]</description>
		<content:encoded><![CDATA[<p>[...] Search engine keyword campaign.  Check it. [...]</p>
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