Here are 3 things you can do on FaceBook to increase awareness of your new church:
- Set up a group and invite people in your area to join, or ‘become fans’. It may be harder to find on the new layout, but I found it on my Home page in the right-hand toolbar: Groups > Create a New Group. It’ll walk you right through it.
- Create an ‘Event’ for your Grand Opening and send out an invitation to everyone on your friend list. Encourage them to forward it to everyone on their friend list who lives in your area. Remember the seven degrees of separation: you never know who may come because of a friend of a friend of a friend. Same deal: Home > Events > Create an Event.
- You can actually set up a profile for your church. Here are instructions for creating a FaceBook business page.
Years ago you could start a church just on postcard direct mail. Now, if you’re not using the internet, you’re not getting it done. Be creative. The internet is amoral, neither good nor bad. Use it for good.
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