We have talked in other posts about how to get your church website to show up on the first page of search engine results (i.e. Google, Yahoo!). It is a science and a bit of an art, as the search engines don’t release their secret formulas. People have figured out many things that make a difference, and here’s the biggest:
Get Other Sites to Link to Your Site
Every link on someone else’s site back to yours is like a vote for your site. It establishes your credibility on the net. All votes are not created equal, however. Sites that already rank very high with the search engines are considered ‘authorities’. So, a link to your site from the NY Times is worth more than a link from the Cheboygan Tribune. A popular term for the authority that other sites grant you this way is link juice. Sounds yummy.
LinkedIn Gives You Free Link Juice
I just learned through our friends at Hubspot that your LinkedIn profile allows you up to 3 outbound internet links. What is super-important is that these links pass authority from LinkedIn to the target site. With LinkedIn’s authority, that is some serious juice!
Do you have a LinkedIn profile? You need to have a link to your church website from your LinkedIn profile. Be sure to have the anchor text in the link (what people read & click on) be descriptive of your church, not just the name of your website (e.g. Multi-Ethnic Church, Urban Church, Church in Cheboygan). Read more about that on Hubspot’s blog about How and Why to Link to Others.
Here’s to getting found on the internet!
featured on NewChurches.com
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