So you’ve spent way more time than you had anticipated creating the new website for your church plant. Then you went and did your best to optimize it with on page SEO techniques like making sure you have meta descriptions and keywords for each page. Your site has been up for a while – do you have any idea how many people have visited the site? Do you know which pages within your site are most viewed? The answers to these questions and others can help you fine-tune your site based on your visitors’ behavior.
Enter Google Anayltics
Google Analytics is a free service that you can sign up for to get all kinds of metrics about your website. Take the Google Analytics tour for a great overview. It takes about 45 seconds to set up your free account. The hardest part is copying and pasting some HTML code to each page of your website. Depending on how you manage your site (the “back end”), you should be able to do this yourself without too much trouble. Or you should be able to ask your designer/site host to do it for you.
Either way, knowing what happens on your site is way better than just hoping that it works.
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