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Entries Tagged as 'Marketing'

Never Change Your Church Phone Number Again

December 21st, 2009 No Comments

Ever had the problem of feeling locked into the first phone number you ever set up for the church? Maybe it was a cell phone and now you want to have a land line, or vice versa…

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How Not to Run a Direct Mail Campaign

November 16th, 2009 No Comments

I used the phrase “church sucks” in an advertising campaign two weeks ago, and I sort of regret it. It was to advertise the launch of our church. [I] totally underestimated…

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Establishing Website Credibility

October 5th, 2009 No Comments

I was recently pointed to the results of research by Stanford University about 10 things that create credibility for your website…

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Are Your E-Newsletters CAN-SPAM Compliant?

October 2nd, 2009 No Comments

There is wisdom and a measure of integrity in following these simple rules to comply with the CAN-SPAM Act…

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Become a Student of Local Marketing

July 27th, 2009 No Comments

Study Junk Mail to Optimize Your Own Ad Campaigns. Local marketers are trying to communicate with the same audience…

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Search Engine Optimization for your Church Website, part 6

July 21st, 2009 No Comments

Composing your metadata has become both an art and a discipline. Here are some great tips for increasing the ranking of your church website…

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Let’s Not Miss the Curve

July 10th, 2009 No Comments

Are our church websites missing a whole segment of people because the sites aren’t mobile-enabled?

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How to Be Sure Direct Mail Fails

July 3rd, 2009 2 Comments

Here are a few ways you can be sure to have dismal results from your direct mail campaign. Follow these simple steps and you can easily torpedo your whole campaign.

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Search Engine Optimization for Your Website, part 5

June 19th, 2009 No Comments

Knowing how many people visit your site and what they do there is way better than just hoping that your site is getting the job done.

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How to Get Your Website Noticed

June 17th, 2009 No Comments

Church planters are always asking me, “How do I get my site to show up on Google?”  When you publish a new site, it’s like being a bottle in the ocean.  The object can found, but the odds are low.  Getting your site to rank on Google is the art/science of Search Engine Optimization or [...]

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