Planting Space

In his recent post on Philanthropy Journal, brand consultant Drew Neisser says about the logo design process:
“Getting the right name and logo are essential in the early stages of brand development.  These will force you to define your mission, values and target audience since without these prerequisites, you’ll just have a cow.”
Don’t pick a logo [...]

We’ve reached round 2 of the Exponential Blogging Tournament. This week’s question is sure to be practical and beneficial for all church planters. Bloggers were asked, “What is your best marketing and/or outreach idea for under $500?” As you are planning your Summer and Fall calendars, hopefully you’ll find some great ideas [...]

Postcard mailers have been the communication of choice for church plants for some time now. There is growing consensus that, while still effective, they are declining in that department. I wasn’t in this ‘business’ at the time when postcards became en vogue, but I imagine that the practice was bootlegged from the business world. Many [...]

Answer: I Saw The Sign
Question: How did you first hear about the church? Outside of direct mail, road signs were the most effective means of marketing when I helped start LifePointe in Charlotte, NC. Now that the church is three years old, most people come because they were invited, but signs remain a [...]

Some church planters just aren’t interested in press releases. They say they’ve tried it before and it didn’t work. They say it’s too much work. They say nobody has ever mentioned a press release when asked why they came.
I must admit that sometimes they are less effective than others. Sometimes they [...]

Here’s the secret to getting your first press release published… are you ready?
Get to know the reporter.
Build a personal relationship with them. Consider this is a must have relationship for the pastor of the new church. This is true for several reasons.

They need to know about Christ and this new [...]

Many church planters fail to take advantage of free press releases. Newspapers are frequently happy to publish articles about newsworthy activities of your church. This is the first in several posts about press releases.
A press release is simply a news story, written in the third person, that demonstrates that your new church [...]

The goal of marketing your new church is to get the maximum amount of exposure for the fewest dollars. One great way to do this is to take advantage of free online advertising. Even if one person comes to your church it will be worth the five or ten minutes you spend setting up [...]

I just want to give a shout out to church planter Sean Lovejoy for his recent post on being “Missonal” AND “Attractional”. This has been on my heart lately as I see more and more church planters wanting to bypass all forms of marketing in the name of being missional. The reality is [...]